Articles Written

Alan Jones

Helping SAAS business startup Shoeboxed Australia forge a new path

By - June 24, 2015

BlueChilli is probably best-known for partnering with entrepreneurs to build brand-new startups, but actually we get to work with later-stage startups too. We've just announced one of Australia's best-known SAAS startups, Shoeboxed Australia, is working with BlueChilli, so we can help them develop a new business, independent of the US parent, Shoeboxed Inc.

An Australian receipt scanning technology pioneer, Shoeboxed Australia is forging its own path after it became apparent the US market and Australian markets had diverged considerably, and it became difficult for Shoeboxed Inc to support the localisation needs of the business here.


StartRail 2015: your chance to be on the startup map

By - May 12, 2015

The aim of the StartRail map has always been the same: to represent the startup community visually; featuring all the amazing startups and how they relate to the education, incubation and growth organisations that support them. Therein lies the challenge: Australia’s startup ecosystem is growing so quickly, we can’t keep up!

It's time to update the StartRail map - and this time we're going big. Will you help?

Alan Jones

How to choose a startup brand name before lunch

By - April 28, 2015

Choosing a brand name for your startup seems like one of the most important things you'll ever do, and it can be a roadblock. How do you continue without first agreeing with your cofounder, spouse and dog what to call this thing? And this coul...

Alan Jones

Bubble soccer: great startup team building

By - March 26, 2015

The BlueChilli team and some of our startup founders had our first bubble soccer match yesterday afternoon.

We were all surprised to find how safe you are inside the bubble, despite throwing ourselves at full speed at each other. It's also surprising how much aerobic exercise you get, but it's very tiring after only a few minutes of play.

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