Articles Written


StartRail 2015: your chance to be on the startup map

By - May 12, 2015

The aim of the StartRail map has always been the same: to represent the startup community visually; featuring all the amazing startups and how they relate to the education, incubation and growth organisations that support them. Therein lies the challenge: Australia’s startup ecosystem is growing so quickly, we can’t keep up!

It's time to update the StartRail map - and this time we're going big. Will you help?

Alan Jones

How to choose a startup brand name before lunch

By - April 28, 2015

Choosing a brand name for your startup seems like one of the most important things you'll ever do, and it can be a roadblock. How do you continue without first agreeing with your cofounder, spouse and dog what to call this thing? And this coul...

Alan Jones

Bubble soccer: great startup team building

By - March 26, 2015

The BlueChilli team and some of our startup founders had our first bubble soccer match yesterday afternoon.

We were all surprised to find how safe you are inside the bubble, despite throwing ourselves at full speed at each other. It's also surprising how much aerobic exercise you get, but it's very tiring after only a few minutes of play.

Alan Jones

Splitting up? Now there’s an app for that

By - March 23, 2015

Splitsville is the premiere online destination for people facing a ‘split’ of any kind, be it a divorce, the end of a domestic partnership or long term relationship. BlueChilli today announced New York-based tech startup is the third US startup to join its portfolio.

Alan Jones

Colours really matter in startup brand design

By - March 19, 2015

Early in your startup’s life, the product, service or business is little more than a pitch deck, a handful of founders, a Launchrock page and that brand design. It’s never more important than now to pick the right colour for it.

Alan Jones

Is your competitor validation really an air disaster waiting to happen?

By - March 10, 2015

A common mistake made by new startup founders and new investors alike is to be too concerned about competitors. Sometimes, all it takes is one competitor already doing something similar and a new founder will decide that's one competitor too many. Often, a new investor will think first-mover advantage (being first in the market) is everything and forget about 'execution advantage' (a team that executes faster and smarter beats a slower, dumber team that was first to market every time).

Have an idea that you want to bring to life?

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